tecnologia disruptiva

Tecnologías Disruptivas que Estarán Presente en el 2021

El año pasado, esbozamos las tendencias clave que darían forma al año a través de la tecnología disruptiva y modelos de negocio. Mientras que siguen influyendo en las decisiones que toman los negocios, en 2021 hay una serie de nuevas consideraciones que hay que tener en cuenta.

tecnologia disruptiva

La Web 3.0

La Web 3.0 se refiere a la próxima iteración de Internet. Usará la tecnología para capitalizar la interactividad, impulsando a Internet lejos de las palabras clave y hacia una búsqueda más inteligente. A diferencia de las experiencias online actuales, la Web 3.0 usará la Inteligencia Artificial para hacer la búsqueda más inteligente. Actualmente, los términos de búsqueda muestran los resultados más populares, pero esto no necesariamente satisface las necesidades del usuario. Aplicando el contexto, la Web 3.0 podrá filtrar la información irrelevante para ofrecer un conjunto de resultados personales y específicos.

La Internet de las cosas también juega un papel importante en la habilitación de la Web 3.0. La próxima generación de ubicuidad, siempre en búsqueda, no será posible sin una conectividad masiva, y esto es lo que se espera obtener en 2021 con soluciones de almacenamiento de datos 5G y mejoradas. En esto, la Web 3.0 está ligada a otra de nuestras tendencias para el 2021: la computación espacial. La búsqueda omnipresente requerirá diferentes interfaces, y diferentes métodos de interacción como la voz y potencialmente incluso gestos. El prominente movimiento de datos abiertos es otro facilitador de la Web 3.0.

El mercado de uno

El año 2018 fue testigo del fenómeno de la personalización masiva. En lugar de dirigirse a los mercados en su conjunto, las organizaciones se dieron cuenta de que el verdadero valor estaba en el mercado de uno. ¿Qué mejor manera de satisfacer las necesidades de los clientes que tratarlos como individuos?

La personalización a nivel individual se ha convertido en una capacidad vital en la atención sanitaria, el comercio minorista, las finanzas, el entretenimiento, y cualquier otro negocio de cara al cliente. Los datos han hecho posible la comunicación directa con un consumidor con el fin de crear las experiencias B2C más gratificantes. Con el fin de acomodar el abandono de las estimaciones del mercado masivo, las cadenas de suministro se han visto obligadas a cambiar. A medida que los nativos digitales crecen y sus hijos nacen en un mundo rápidamente digitalizado, prosperarán los modelos de negocio de autoservicio. Junto con el geo destino y el análisis de datos sobre el comportamiento, las empresas tienen ahora las herramientas para recopilar información de los individuos y convertirla en percepciones enfocadas.

Reconocer el mercado de uno es el primer paso. Sin embargo, construir los sistemas que puedan aprovecharlo es un reto con el que las empresas heredadas se enfrentarán. Ahora que los consumidores están acostumbrados a las experiencias individuales y personales, no tienen elección. El mercado de uno también pone de relieve el debate sobre los datos, y es probable que fomente nuevas regulaciones de datos que animen a las organizaciones a cumplir con normas de datos estrictas.

Desarrollar las capacidades para medir específicamente lo que un consumidor individual quiere, y estar en posición de vincular los procesos y recursos para proporcionarlo será esencial para el éxito del negocio”.

La Tecnología IA omnipresente hasta en Google

La IA ubicua se refiere a la presencia de inteligencia artificial en todas nuestras máquinas, aplicaciones y procesos. A medida que las aplicaciones de la IA se vuelven más poderosas, más variadas y más fáciles de usar, el mundo se mueve gradualmente hacia este estado de cosas. Por un lado, ahora es mucho más fácil para los desarrolladores de programas integrar las capacidades de la IA en sus aplicaciones sin tener que crear o manipular la IA ellos mismos.

Esto describe el creciente movimiento de “IA democratizada”, un objetivo declarado públicamente por todas las grandes empresas tecnológicas, entre ellas Microsoft, Google, Amazon e IBM. Como señala Ronald Ashri, cofundador de GreenShoot Labs, “cuando hablan de IA democratizada, estas empresas significan que facilitarán cada vez más a cualquier desarrollador de software el acceso a potentes algoritmos de aprendizaje automático a través de tecnologías basadas en la nube”. Como resultado veremos muchas más tecnologías de IA usadas dentro del software y la IA se convertirá en parte del conjunto de herramientas estándar de los desarrolladores”. Esto abrirá fundamentalmente el alcance de la inteligencia artificial más allá de una comunidad de científicos de datos altamente cualificados en un departamento de TI, y al resto de una organización, incluyendo a los ciudadanos científicos de datos y desarrolladores.

A medida que avanzamos en una era de la IA omnipresente, también es importante considerar el uso de la inteligencia artificial de manera responsable. El debate en torno al uso ético de la IA sigue planteando una serie de preguntas aparentemente sin solución, pero – con la IA abriéndose camino en cada vez más áreas de nuestras vidas, estas conversaciones se están volviendo más importantes que nunca.

Computación de punta

La computación de punta implica una sacudida a la topología tradicional de una red de computadoras. En la computación de borde, las capacidades de procesamiento de información se colocan cerca de la fuente de esa información, en un esfuerzo por reducir las demoras en la red.

Es en la actual era de la Internet de las Cosas que la computación de borde encuentra su función principal. Puede facilitar una mejor conectividad con dispositivos remotos, alimentando así las redes de IO distribuidas. A medida que avanzamos hasta el 2021, el uso y la funcionalidad de los dispositivos de borde aumentará. Podemos esperar no sólo ver la aparición de dispositivos de borde en mayor número, sino también su creación con detección avanzada, IA, almacenamiento, computación y potencia analítica. Un área en la que esto tendrá un impacto particular es el procesamiento de datos, ya que ofrece a las empresas una mayor comprensión de sus consumidores y formas completamente nuevas de hacer negocios.

La economía de la voz

La tecnología de voz está redefiniendo la forma en que interactuamos con las máquinas. En los negocios, esto ha llevado a la creación de la economía de la voz – un ecosistema completamente nuevo de marketing, marca y compromiso del consumidor con la voz – y es fácil ver por qué. Comunicarse a través de la voz es totalmente natural para los consumidores. Cuando los dispositivos alimentados por la voz están ahí, listos y esperando en segundo plano, no hay necesidad de depender de pantallas intrusivas para recuperar información o completar una tarea. Esto hace más fácil para los consumidores involucrarse con los productos y servicios de una manera fluida y agradable. Es decir, cuando la tecnología funciona como se supone que debe hacerlo…

Mientras que la popularidad de los asistentes personales de voz como Amazon Alexa y Google Home sigue aumentando en los hogares del Reino Unido, el futuro crecimiento de la economía de voz en 2021 y más allá dependerá de la sofisticación de esta tecnología. En términos francos, todos nos vamos a cansar de hacerle preguntas a Alexa si no puede entenderlas, y no aprenderá de sus errores…

Afortunadamente, en los próximos años podemos esperar un progreso continuo en el procesamiento del lenguaje natural (PNL), una aplicación de la IA que es crucial para la capacidad de una máquina de procesar el habla humana. En 2018, por ejemplo, el asistente de Duplex de Google realizó con éxito dos llamadas telefónicas a operadores humanos para reservar una cita para el pelo y completar una reserva en un restaurante, sin que se dieran cuenta de que en realidad estaban hablando con una máquina. Este tipo de actividad demuestra el emocionante futuro de los asistentes de voz – y la economía de la voz – si la tecnología puede cumplir su potencial. Mira este espacio para ver más desarrollos en 2021.

Automatización estratégica

En 2021, estaremos atentos a la automatización estratégica. Si no está familiarizado con el término, se trata de una visión matizada de la automatización inteligente: la combinación de la automatización y la inteligencia artificial para automatizar los procesos empresariales e impulsar la eficiencia de las organizaciones. Entonces, ¿por qué el enfoque en la automatización “estratégica” en lugar de su contraparte inteligente? Bueno, investigaciones recientes muestran que, aunque la automatización de las tareas empresariales es una tendencia creciente, muchas empresas se centran en sus beneficios a corto plazo, en lugar de buscar iniciativas estratégicas a largo plazo.

Los negocios pueden unificar el funcionamiento de las tecnologías individuales a través de todas sus operaciones para cosechar realmente los beneficios de la automatización estratégica, y esto es lo que esperamos ver más en 2021.

Aunque la automatización siempre ha sido una consigna para los empleados que temen que las máquinas los dejen sin trabajo, la realidad de la automatización estratégica es que libera a los humanos de tareas mundanas y repetitivas. Con las promesas de la automatización, que incluyen mayores niveles de productividad, la capacidad de los empleados para centrarse en un trabajo más significativo y una fuerza de trabajo más feliz, muchas organizaciones considerarán sus opciones de automatización este año.

Computación espacial

La computación espacial mezcla la tecnología en el mundo real usando realidad aumentada, mixta y virtual. La RA pone una capa digital sobre el mundo real, la MR coloca objetos digitales interactivos en el mundo real, y la RV pone al usuario en otro mundo completamente distinto. Gradualmente, la tecnología de realidad alternativa y mixta se ha alejado de los juegos y se ha trasladado a otras industrias, proporcionando formación, visualización de datos y permitiendo el trabajo en colaboración.

La computación espacial promete una nueva relación entre los humanos y el contenido digital. En lugar de interactuar con las interfaces a través de comandos mecanografiados o el tacto, los usuarios controlan las interfaces de la computación espacial con sus ojos, gestos y voz. La tecnología disruptiva y computacional ya se utilizan de forma rudimentaria en coches semiautónomos, robots, aviones no tripulados y auriculares MR. Este año, empresas como Google, Facebook y Microsoft dieron pasos adelante en la construcción de sus capacidades de realidad mixta. Entonces, ¿por qué ahora? Los desarrolladores ahora saben más sobre los perímetros de la computación espacial y la posibilidad de la materia de ingeniería computacional. Nunca antes la potencia de computación ha sido más barata o más accesible, permitiendo a las máquinas dejar los confines de las interfaces de pantalla única y ocupar el mundo real.

No esperes ver una integración universal y sin fisuras entre el mundo real y la esfera digital en 2021 – pero ten cuidado con las grandes empresas de tecnología que se preparan para el próximo gran cambio en las comunicaciones entre humanos y máquinas.

tendencias seo

Tendencias SEO en el 2020 – 2021

Estar al día con las últimas tendencias de SEO te permitirá cumplir con los requisitos concretos que los motores de búsqueda usan para clasificar los sitios web, especialmente con la competencia abrupta que va en crecimiento.

Cada año Google realiza cientos de cambios en sus algoritmos de búsqueda. Aunque la mayor parte de los cambios son menores, pueden afectar a su ranking de búsqueda. Estas son las tendencias de SEO que esperamos ver en el 2020.

1. La longitud del contenido determinará las clasificaciones de búsqueda

Sólo el contenido de alta calidad puede ayudarte a vencer a la competencia en el ranking de la página 1. Pero también tendrás que considerar la cantidad junto con la calidad.

Hay muchos argumentos sobre la longitud ideal de una entrada de blog. Las investigaciones muestran que la longitud media de los 10 mejores resultados es de al menos 2.000 palabras. Eso se debe a que las páginas web con contenido de gran formato y calidad disfrutan de mayor visibilidad.

Sin embargo, su contenido debe responder de manera exhaustiva a la pregunta que el usuario hizo, así como a las preguntas relacionadas con la consulta de búsqueda principal.

Los artículos largos aumentan el tiempo de permanencia, lo que indica a Google que los usuarios disfrutan de su contenido. De este modo, se crea autoridad y Google aumenta su posición en la consulta de búsqueda.

2. Los “Rich Snippets” continuarán dominando los resultados de la búsqueda.

rich snippets

Un fragmento destacado o Rich Snippet es un resumen de una respuesta a una consulta de búsqueda. Google lo muestra en la parte superior del resultado de la SERP, por encima de los anuncios pagados y orgánicos.

Han existido por unos pocos años y han llevado a cambios significativos en la página de resultados del motor de búsqueda de Google. Casi la mitad de todas las búsquedas no dan como resultado ningún click porque los usuarios obtienen las respuestas que necesitan directamente de las SERP. De hecho, un estudio de Ahref de 2 millones de fragmentos destacados reveló que el fragmento destacado recibe más tráfico que el primer resultado de búsqueda orgánica.

Apunta a consultas de búsqueda basadas en preguntas y palabras clave. Utiliza las preguntas de la sección “la gente también pregunta”, ya que ofrece una visión de las preguntas relacionadas para una respuesta más profunda.

3. Más vendedores aprovecharán a los “influencers” para el SEO

El 17% de los negocios gastaron más de la mitad de su presupuesto de marketing en personas influyentes. Las estadísticas resaltan la importancia del mercadeo con influencias para las empresas, especialmente las de moda, belleza, comercio electrónico, viajes y estilo de vida.

Los usuarios en línea están abrumados con los anuncios. Están buscando información auténtica en la que puedan confiar. La mayoría de las veces, la fuente de esa información son las críticas de los influenciadores. Es más probable que confíen en la información de una persona influyente que en un anuncio.

Entonces, ¿Cuál es la relación entre el marketing de las personas influyentes y el SEO? Trabajar con una persona influyente te ayuda a generar tráfico, aumentar tu visibilidad en línea y ampliar el alcance de su contenido.

Muchas empresas no ven el retorno de su inversión en el marketing de influencia porque no planifican ni ejecutan adecuadamente sus contenidos patrocinados. Su marketing fracasa si no se alinea con las necesidades de su audiencia.

Para obtener el máximo rendimiento de su dinero, asóciese con personas influyentes en su nicho que ya se comprometan con su público objetivo. Los vínculos de retroceso que obtiene de los sitios de las personas influyentes también muestran autoridad a Google y mejoran sus esfuerzos de SEO.

4. La búsqueda móvil seguirá tomando el control

El 87% de los usuarios de Internet están en los teléfonos móviles y el 40% de las transacciones ocurren en el móvil. Google pasó a indexar primero los móviles el 1 de julio de 2019 para mejorar la experiencia de búsqueda en los móviles.

No se puede llegar lejos en los resultados de los motores de búsqueda si no se ha optimizado para el móvil. Piensa más allá de los diseños receptivos para obtener Rich Snippets.

Si has optimizado para la búsqueda por voz, también has optimizado para el móvil. Además de incorporar palabras clave de larga duración para la optimización de páginas web, modifica la estructura y la representación del contenido para la optimización técnica.

5. Experiencia dentro del sitio web

El 44% de las empresas han pasado a un enfoque digital para mejorar la experiencia del cliente. Mientras que el 56% de los CEO’s dijeron que las mejoras condujeron a un crecimiento de los ingresos.

La velocidad de carga de la página es un factor de clasificación importante. Un gran contenido no significa nada si su página web no se carga rápidamente o si tiene una interfaz de usuario compleja.

Las empresas de éxito entienden que la construcción de una relación a largo plazo con los clientes depende de la experiencia del cliente, y la experiencia del cliente invariablemente afecta al ranking de búsqueda porque sólo los usuarios que tienen una buena experiencia de usuario pasarán tiempo en su sitio web.

Concentra tu experiencia de usuario en ayudar a los clientes a encontrar la información que necesitan. Facilita a los visitantes el paso siguiente y no olvides siempre trabajar el CTR, si no les das algo que puedan “clickear” y atraerlos pues no esperes un rebote bajo en los resultados de analytics.

Para proporcionar la mejor experiencia de usuario, necesitarás usar los zapatos del visitante para identificar los obstáculos que causan experiencias deficientes. No uses palabras complejas que no entiendan. La falta de claridad en sus mensajes también aumenta la tasa de rebote e impacta negativamente en el SEO de su sitio.

6. El video será el nuevo rey del contenido

A Google le encanta el video. Es una parte crucial de su estrategia de SEO y sus esfuerzos de marketing digital. Según una investigación de Forrester, el video tiene 50 veces más probabilidades de aparecer en la primera página de las SERP que una página web con texto simple. Además, el 62% de las búsquedas universales de Google incluyen vídeo.

Crea videos útiles de YouTube que apoyen el contenido existente en tu sitio web. No es una garantía para los resultados de la primera página, pero disfrutarás de un mayor tráfico cuando Google indexe tu vídeo.

Incrusta vídeos en tu sitio web para conseguir más tráfico. Recuerda que debes optimizar el vídeo al ancho de tu blog. Añade una copia en la página para ayudar a Google a comprender de qué trata el contenido de tu vídeo.

7. Búsqueda por voz

“Google, ¿puedes encontrar el lugar de tacos más cercano a mí?”

Hubo 33 millones de búsquedas por voz sólo en 2017. Los datos de marzo de 2019 muestran que el 20% de las consultas móviles son búsquedas por voz.

A partir de que la búsqueda por voz se vuelve cada vez más popular, más gente escribirá las consultas de búsqueda de la misma manera en que hablan.

¿Notan que la mayor parte de estas consultas de búsqueda son de larga duración y muy específicas? Los usuarios quieren una respuesta precisa a la pregunta exacta que hicieron.

Las Listas de viñetas aumentan las posibilidades de clasificación de las consultas de voz, y la mayoría de las consultas de voz son locales. Por lo tanto, optimiza tu sitio web para el SEO local.

8. El BERT está aquí para quedarse

google Bert

El BERT (Bidirectional Encoder Representations from Transformers) permite a cualquiera entrenar su propio sistema de respuesta a las preguntas. Este es el primer cambio importante que Google ha hecho a su algoritmo de búsqueda desde RankBrain en 2014.

El BERT impactará en una de cada diez consultas. Los vendedores de SEO que aplican los modelos de BERT aumentan sus posibilidades de posicionarse en la primera página de los fragmentos destacados de las SERP de Google.

BERT tendrá el mayor impacto en las consultas conversacionales donde palabras como “porque” y “por qué” importan para el significado de la consulta de búsqueda.

Sólo para aclarar, no se puede optimizar para el BERT. Google utiliza el BERT para mejorar su comprensión del lenguaje natural.

Sin embargo, puedes optimizar para la intención de las consultas de búsqueda, ya que la coincidencia de intención es crucial para crear contenido satisfactorio.

Antes de redactar el texto, analiza el ranking del contenido de la primera página de las SERP para esa palabra clave específica. ¿El resultado es informativo, transaccional o de navegación? Crea un contenido que coincida con la intención del usuario basándose en su análisis.

Conclusión

Como SEOS sabemos que cada año internet se vuelve un sitio más “bestial” y que nos demanda introducirnos inclusive al entorno de marca personal para poder lograr posicionamientos más rápidos y exitosos inclusive cuando no trabajas en una agencia, ya que damos a conocer nuestro trabajo y nuestros proyectos escalan más fácilmente tanto en visitas(lo cual no es del todo sano) o por exigirnos a nosotros mismos trabajos potenciales para poder impresionar a nuestra audiencia.

Justo cuando crees que entiendes completamente el SEO, se producen actualizaciones de los algoritmos. El SEO de hoy en día es un proceso holístico que requiere estrategias de marketing tanto en línea como fuera de línea para tener éxito. Invierte en el SEO como una estrategia a largo plazo para la generación de clientes potenciales y mantente al tanto de las últimas tendencias del SEO para evitar quedarte atrás.

Top 5 New Features that we Want to Find on Whatsapp

We know Whatsapp could be popular due to its minimalist. This allows people of all ages to have a good interaction with the app. However, it is no secret that it lacks things that another group of people may be occupying or wanting. In the following list, I detail five features that I think may be essential and that could come among WhatsApp new features.

whatsapp web

Don’t get me wrong, we already know that WhatsApp is almost perfect but the world evolves and the application will have to do it sooner or later.

In a future probably more distant than anything else, new applications will come to compete with this app. It is also possible that others like Telegram manage to establish itself as the most used.

In fact, if we weigh ourselves, they are characteristics that we could easily find on Facebook. So in this case, why would Mark Zuckerberg bother turning WhatsApp into a new Facebook?

The answers to the previous question are very contradictory, but let’s remember that the biggest factor may be competition. We find applications like Telegram and Hangouts which want to become number one in messaging and calling.

People nearby

In the world of the internet, it is very easy to find different individuals, either using emails, phone numbers, social network users, or a simple name and surname search. However, not everyone can be found so easily, especially because we may be looking for lost people, the love of our lives, or a candidate to start a conversation. For any of the options, there are the applications to search for people but imagine if WhatsApp will implement this option.

whatsapp business

It would probably have to use the same network and code that Facebook uses. In this sense, we know that Facebook is almost perfect. It has probably happened to you that you see a person, you come home, you open Facebook and that person is in the friendship suggestions.

It has positive points since it can be useful in case of emergencies or that we lose a contact. Of course, there are also negative points. Criminal acts, abuse, and others could probably increase. Much of that is due to the fact that only one click would be enough to know if you are close to who you are looking for.

Videos in profile

This would be a cool feature. We could make the network something a little more dynamic and advanced than what we already know.

It is precisely one of the options that Telegram is implemented and leads us to that WhatsApp will probably also do it.

In Telegram, when you are in a conversation, a frame of the video that you have in your profile appears(something like a GIF). By pressing the frame it goes to the complete video that we have in our profile.

It could prove to be critical for businesses, as advertisements could be shown in profile photos in conversations. Not only is the fact that advertising is sweeping the internet today. It will also allow our story to be displayed in lapses as we chat. This would likely increase the time each one spends on the platform each day.

Filter conversations from non-contacts

In this sense, you could not only filter the conversations of people who are not on your friend’s list but also separate both types of contacts.

This can be a good option since it would allow us not to be searching among all the conversations for a new number. It would allow us to have more organization and find a conversation with someone we know we have not added.

The reasons why we didn’t add someone to our list are plenty. Now that I thinking about it, it could also be a very novelty if it allowed us to have a photo and status in the profile for people that we do not have added. I think it would not only make a platform a bit more empathetic but it would increase the engagement. Although it has its cons, but meditate yourself (I warn of headaches in the process).

More optimized archiving

Maybe it’s something that only happens to me, but when I don’t want to be in a group to which I was added, I archive the group’s conversations. I usually do it for as long as I see fit, it can be a week or a month. I do this and we do it with the purpose of not looking like “parasites” leaving the groups. In addition to the conversation not appearing at the top.

what is whatsapp

The problem is that if they talk to us or create a new conversation, the chat will appear again among the first. I am very annoyed because if we press by mistake it will seem like we read the message. But indeed, we are ignoring it but “we don’t want it to be known.”

So imagine how easy it would be that with just one click to hide conversations until we decide. It would avoid many uncomfortable moments that happen to us on the platform, with our couples and friends.

I can assure you that if this is implemented, the application is going to be more loved than it is now.

Thumbnails and Message Preview

Probably your skin bristles just thinking about it like me.

The thumbnails are also another modality Telegram is implementing. In fact, graphically it is very attractive as it allows us to view images before having to open the conversation. This can come in handy if we want to increase the dynamics of conversations with our friends. Maybe it is a good idea to see all its functionality.

whatsapp conversation

Something that is definitely quite functional, is the idea of ​​being able to preview the message inside the app. Similar to how it arrives in the notifications, only without the need to have it all the time there. This functionality could even be complemented in the way messages are viewed. By this, I mean that you can see (preview) and it does not open, so it will not look like you already saw the message.

What do you say? I am thinking of selling these ideas to Mark Zuckerberg if he does not read the article. And you, what do you think are good features that can be included in Whatsapp?

Remove Android apps running on the background

When we use our mobile devices it is very common that the screen freezes and an application stop working. All this is due, among other things, to the number of applications running in the background. If it happens frequently, you may want to take note of some tips to close background apps efficiently.

background apps

Sometimes the performance of Android devices is affected (especially those with a lower amount of RAM memory) causing a decrease when handling operations. Usually, this is due to applications that run in the background in our devices.

All this because one of the most important characteristics of our Android terminals is multitasking. This feature allows us to run several applications in the background and allows us to use them all at the same time, sometimes this can cause problems.

If any of the applications that run in the background have coding errors, it could cause the application not to close once its action is finished and consequently causing problems in our Android devices such as slowdown, overheating, and rapid wear of the battery. That is why we need to know how to prevent these background apps to run on our terminals.

Free apps

Fancy Cleaner

fancy cleaner

The application can be found in the play store. Helps to control battery hibernation, refresh CPU, clean file junk, and uninstalled app residue. It also keeps the phone protected due to an integrated antivirus.

KillApps

killaps

It is one of the many applications that exist for this purpose, however one of the most used.

Completely free application that you can find both in the play store as in APK on different websites.

Its interface is relatively easy to use since basically it is only a matter of giving a click so that you can close the applications in the background.

Close them manually

It is the simplest and safest way to close some background apps. For this, there is not much science and it is essential that you know how to do it.

apps manager

In most devices what you must do to close them manually is go to the settings > applications > applications manager section. Once here you just have to look for the ones you want to close and observe the ones that are running. I recommend that you take advantage of is to uninstall all those that you consider unnecessary.

Check for Virus

How not to mention our good friends “The Virus”.

To explain the subject, I will mention the example of one of the worst computer viruses. It is about those who use the computer as a personal miner. That means that once you download one of these viruses, your computer starts mining Bitcoins every time you log in. They are known as malware and can cause your computer to overheat and underperform.

With the above mentioned, now imagine if something similar could enter your phone and it was always running in the background.

Mobile viruses are usually aimed at stealing data such as passwords or card data. But in addition to causing a theft in question, it will also cause major software and hardware problems on your mobile device.

Always make sure to keep your mobile device protected and be aware of your background apps. Including those that may be hidden of course.

You may be interested in knowing which are 25 malicious applications that you should remove from your android device.

Keep your device up to date

I tell you about my own experience. I am one of the people who constantly run out of space on the phone due to the number of applications and files downloaded. What is the problem? Well, I think they are quite easy to recognize. For this I will list them below:

  • If you have too many pending updates your phone will always be trying to update them. The problem is if you don’t have space or you are always occupying your network completely. For these reasons we always forget about updates, forcing our android operating system to make an infinite queue to update. Sure you could look in settings and prevent it from doing it automatically, but that would lead to more problems.
  • The application code acts simultaneously with that of the operating system. Therefore, every time we skip an update there will only be a bad communication between the app code and the OS.
  • Based on what was mentioned in the previous point, we also omitted improvements. This means that if an application comes with problems, the developers will try to solve it. This is something that is seen a lot also with plugins or widgets in CMS or others. When a problem is reported, the program is most of the time immediately modified. If you do not have the updates enabled, you will not be able to know what is happening.

Keep in mind all the points that I mentioned above, maybe some of them will be able to solve the problems on your android. Of course, remember that many, perhaps most of them, are required to have an optimized and “healthy” device.

10 Free applications to recover deleted files

In this article, we are going to focus on computers that use Microsoft’s Windows operating system. We’ll look at the most common and least-risk apps to restore documents after voluntary or unintentional deletion. All these software solutions work in the same way, they are simply downloaded, installed, and run.

Pandora Recovery

pandora recovery

This development offers a very intuitive interface and is also compatible with NTFS, NTFS / EFS FAT file systems. Searches can be established on the different disks of the Windows computer, and its effectiveness ratio is high when it comes to recovering deleted files.

It allows you to recover deleted photos, audio files, movies, documents, etc.

Like most of these types of applications, Pandora Recovery scans the hard drive to produce an index of found files that have been deleted. In this way, we can see if our deleted photos are there to try to recover them. It has a simple and easy-to-use interface and you can download Pandora.

Restoration

restoration

It is possibly the fastest Windows application available at the moment to recover deleted files.

Does not need to be installed and is downloaded in ZIP format, so it is necessary to extract the content. Allows you to make filters to find exactly what you are trying to locate and does not need complete installation.

A classic among free programs to recover deleted photos from the computer. It is a classic program, which already has a somewhat old interface but very simple to use. It offers great effectiveness when it comes to recovering deleted photos from memory cards, USB drives, or hard drives and another advantage is that it is also portable.

We can download Restoration and save it wherever we want. Take it to the computer we want and run it without the need for complex installations and configurations. Just launch and start scanning to find and recover deleted photos.

Free File Recovery

free file recovery

It has access to all kinds of drives, even external ones (like USB keys).

This tool to restore deleted documents is easy to use and does not require installation, so we are talking about a portable work that is capable of reading FAT and NTFS file systems. The app also Supports encryption.

Compatible with more than 20 different file formats, allowing us to use it to recover deleted photos with a full guarantee.

Undelete 360

undelete

The best thing that this development offers is that the search and filtering options are very high. It is also translated and you can see the progress it is making at all times.

In the development window, you can see very interesting information, such as whether a file has been manually deleted or has simply been overwritten. A complete job with a very recognizable interface.

Glary Undelete

glary undelete

If something stands out in this development it is that everything it does to you is very intuitive since there are few values ​​that have to be modified in this work: choose the unit, establish a filter if necessary, and then click Restore.

Recuva

recuva

Developed by Piriform, it can recover permanently deleted files, which have been marked as free space by the operating system.

This free data recovery software works on hard drives, USB flash drives, memory cards, MP3 players, and other storage devices that support FAT and NTFS file systems. The application comes in 32 and 64-bit versions.

In addition, Recuva is available installable and portable. The portable version has the advantage of not having to risk the possibility of overwriting the hard disk and therefore losing data during installation.

The application works like a Freemium, which means that its functionality can be improved by purchasing a commercial license.

EaseUs Data Wizard

easeus data wizard

This tool help us to restore formatted, deleted, or lost documents from PC, laptop, or removable device easily and quickly.

Available for both Windows, Mac and actually it is a free tool we can find.

Features:

  • If you delete a file, you are gonna be capable to recover it.
  • Recover formatted files.
  • Retrieve data from an empty recycling bin.
  • Recover lost partition.
  • Windows hard drive failure, virus, or Windows crashes.

Wondershare Recoverit

recoverit

This program is one of the fastest and most reliable to recover deleted photos from your computer.

Recoverit is compatible with Windows operating systems, from Windows XP to the latest Windows 10, and it is also compatible with Mac computers that use macOS.

This program is the perfect option to restore documents and also folders from different media, such as hard drives, SD cards, USB drives, flash drives, and even mobile phones.

Wondershare Recoverit has different recovery modes, such as recovery when file corruption has occurred, file deletion by mistake, lost files, ransomware, and even accidental shutdown of the PC.

TestDisk

testdisk

If what you are looking for is a complete and more advanced application, you have at your disposal TestDisk & PhotoRec. A GPL license pack that will allow you to use the disks to observe all kinds of information and recover or repair partitions, rebuild boots, make copies of security, and even recover files from FAT, NTFS, or even EXT2 / EXT3 partitions.

TestDisk is a powerful tool for both disk repair and to recover deleted photos or files. Keep in mind that for it to work properly you have to run the program with administrator permissions. Does not require installation and it has long been one of the most efficient tools when it comes to recovering deleted files on your PC.

It is available for DOS, Windows, Linux, FreeBSD, SunOS, and Mac. They have recently included a graphical interface, apart from their very powerful command-line version, for which advanced knowledge is recommended.

Avira Unerase

avira unerase

The company of the excellent Avira antivirus, has this small utility that does not reach the mega medium and allows to restore documents from FAT16, FAT32, NTFS4, NTFS5 partitions, and can recover compressed encrypted files (NTFS5), streams (NTFS, NTFS5), files ( NTFS, NTFS5), multiple files with the same name, or local files.

The app is no longer on the official website, but you can still download from third parties pages like uptodown.

Top 10 Security tools for web applications

The ways in which an attacker can make fall our pages are too many. The good thing is that over time, tools have been created in order to counter these attacks. Since we know the importance of these tools, below you can find a summary of tools to scan website security on your blogs, e-commerce, digital app, etc.

scan website

WPScan

Vulnerability scanner in a black box for WordPress. It has dictionaries to list plugins, themes, and a large database with discovered vulnerabilities.

It works as a database with around 6800 vulnerabilities that have been collected for this content manager.

Some of its characteristics are:

  • Enumeration of users.
  • Discovery of weak passwords.
  • Version discovery.
  • Discovery of vulnerabilities.
  • List of plugins.
  • Discovery of vulnerable plugins.
  • Discovery of the theme used by the application.
  • Directory listing.

Burp Suite

burpsuite

A set of tools aimed at auditing web applications. The great framework of tests that it can cover has made it an essential tool for web security professionals. Within the suite we can find the following tools:

  • Target: Generate a sitemap of the websites that have passed through the proxy.
  • Proxy: Intercepts requests between the browser and the application.
  • Spider: Automatically collects application resources
  • Scanner: Detects different types of vulnerabilities both passively and actively.
  • Intruder: Automate tasks: (fuzzing, brute force, enumeration, etc.)
  • Repeater: It allows us to repeat and manipulate the requests that go through the proxy.
  • Sequencer: Analyze the randomness of session tokens or strings
  • Decoder: String encoder and decoding (URL, Base64, Hex, hashes, etc).
  • Comparer: Compare different requests and responses.
  • Extender: It allows us to add extra functionalities for Burp (plugins).

Netcat

asset

Designed in order to be used by other applications or scripts. It is an easy-to-use and trusted back-end utility. It will allow us to read and write data through TCP / UDP connections at the same time. This lets us create almost any type of connection (for example connection to a certain port to accept incoming connections). Also, it is useful as a debugging tool or network scan.

Despite its popularity, it was discontinued in 1995, making it difficult to find a copy of the source code. But there is the Linux community (specifically the Nmap project) to update such a useful tool, resulting in Ncat, a modern reimplementation with support for SSL, IPv6, SOCKS, and other protocols still non-existent at that time.

Sqlmap

injected

It is an open-source python tool that automates the process of detecting and exploiting SQL injection vulnerabilities. It has a powerful detection engine and a large number of testing functions for multiple database management systems.

This ‘pen-testing’ (system accessibility testing) tool will automate the process of detecting and exploiting SQL injection errors and takes care of the back-end database servers.

It has a wide range of functions, such as accessing the file system of the damaged server and executing commands from our computer outside of your network. You can obtain a fingerprint or password to access the data in a database.

Nmap

cmap

Open-source software used to track open ports, service discovery, and hosts on data networks.

Nmap is extensible through the use of scripts developed by your community, which allows you to optimize and adapt scans according to network conditions.

Nikto

site owner

This web server scanner will perform exhaustive tests against (what a surprise …) web servers, taking into account various factors such as outdated versions of applications, specific problems of each version found, and server configuration elements.

Will identify the installed systems and analyze them. All this in contrast to more than 6,400 files in its database, as well as more than 1,200 servers with which to compare the versions of the installed software.

Its analysis tools, as well as its plugins, are updated frequently and automatically, so we will not have to be aware of having this or that version of the program, we will always have the latest available.

Nessus

pricing plans

Allows you to check both web applications and infrastructures. Includes multiple predefined scanner configurations, such as malware or compliance. Also, allows us to scan IP ranges and there are plugins that can help us improve and optimize scanner functions.

More than 46,000 plugins make up its extensive repertoire, with which we can amply test any environment that comes our way.

You can fin authentication, remote access, local access, privilege control and escalation, analysis of client-server architectures, in addition to having an advanced web interface and its own environment to develop our own plugins.

Mainly designed for UNIX systems (although applicable to any platform we find today).

Just like Metasploit, started being open source until the free versions were privatized and retired in 2005 in 2008.

We can buy it today for about 1200 $ a year. Although the Linux community is always there to show us once again that Open Source is ubiquitous and a group of users is still developing a version of Nessus under the name of OpenVAS.

Metasploit

security scan

At its launch in 2004, Meta sploit revolutionized the world of security.

The popular analysis model through payloads, encoders, non-op generators, and many other exploits that can be integrated into various programs have made Metasploit always at the forefront of the most popular options among security analysis software.

Among its repertoire of ‘extras’, we find hundreds of exploits that we can use or edit to create our own. This is more recommended than venturing to download other scripts or shellcode’s from any forum, blog, web, which we do not know what may be behind.

Metasploit was totally Open Source software. However, in 2009 the company Rapid7 acquired it and commercial variants began to emerge. Although as always in this world of Free Software, thanks to the community we still have a free version, although limited.

For those who are interested in buying the licenses, the prices are between $ 3,000 and $ 15,000 depending on the functions we need.

Wireshark

website security

Previously known as Ethereal (until in 2006 it lost the rights to that name due to a dispute with another brand with a similar name).

It is a great open-source tool that will provide us with a thorough analysis of our network.

Wireshark has many interesting features, such as being able to perform analysis on an existing network, on a mapping, or an existing file on disk.

Includes a vast dictionary to apply filters to navigation as well as the possibility of reconstructing a complete TCP session using the analyzed data flow, thus being able to track the navigation that is generated from our network.

It supports hundreds of protocols and we can find this application available on various platforms such as Windows, Linux, or Mac OS.

Aquatone

security scan

Set of tools to scan website security subdomains from a certain domain. Within these tools are:

aquatone-discover: Identifies the authorized name servers for the destination domain (subdomains).

aquatone-scan: Discovery of open HTTP ports on the different hosts found with aquatone-discover.

aquatone-gather: Loads the data from the created files and starts requesting URLs to collect HTTP responses and screenshots.

Aquatone is currently being developed in Go and can change how it works, but you can use other tools such as Sublist3r or Subfinder.

If you enjoy researching about different applications today, you can check the top of the most used applications.

25 Malicious Android apps that you should remove

Malicious apps remain as one of the biggest problems for Android operating systems. Both Google and Apple have their own security measures to prevent the arrival of this type of application in their official stores, but neither has managed to completely stop them.

malware

On this matter, it is fair to recognize that Apple has a certain advantage thanks to the peculiarities the company establishes when it comes to regulating the entry and maintenance of applications in its official store. By this, I mean that, in general, the Google Play Store is more affected by the arrival of malicious applications. This reality has been noticed in the latest move by the Mountain View Company.

Google has removed a total of 25 malicious apps that were present in its official app store. In the attached image you can find the complete list with the removed malicious applications. It is estimated all of them would have reached about two million downloads. That means they could have affected a considerable number of users.

malicious apps

Why are they considered as intrusive apps?

Because they all contain a type of malware that is specifically designed to steal the user’s credentials on Facebook. This is how it works:

  • The application waits for the user to open another one that has been created by Facebook (Messenger, Instagram, or WhatsApp).
  • When it detects it, it opens a new browser tab with a Facebook login page, which is obviously completely false.
  • To give a greater image of veracity, said page shows, at the top, the application that the user wanted to start.
  • If the user falls into the trap and enters their access data, the malware present in the application copies them and sends them to a specific server.

Although it seems somewhat unsophisticated for the times, the truth is that these types of malicious applications continue to work really well.

Malicious applications know how to surround themselves with that “minimal” credibility halo necessary for the user to get carried away and end up biting the hook. In this case, also influences how problematic it is to do things by inertia. You see how it can help us to think for a minute.

We must bear in mind that, in addition, they were applications that were in the official Google store. Also, infer downloads quantity and positive ratings, so nothing indicated to the user that they could be malicious.

If you have any of these applications installed you should proceed to delete it. Change the password and means of recovery in case you believe your Facebook access credentials have been compromised.

Top 10 Most used Laboratory Information Management Systems

laboratory information systems

Over the years I have learned about the importance of making the right decision. Most of them help us avoid unnecessary expenses and improve productivity in our daily routine. One of the topics that I have been following up on currently is LIMS (laboratory information management system). Therefore, I bring you an in-depth search of the 10 most used LIMS so you can make the right decision about what software to use.

1. STARLIMS Corporation

A computer software developed by the company Abbott Informatics.

Provides a tool to improve and automate processes.

It has a highly effective interface for the life cycle of processes. Details such as daily maintenance events or user alerts can be viewed on the interface. You can also visualize specific activities such as conductivity parameters or pH meters through panels.

There no doubt that is a proactive system that also allows you to be aware of pending tests, in addition to being able to use some of your samples.

Click here for more information.

2. Sample Manager

In present times, mobile technology is part of our identity, so clearly today’s applications must be mobile-friendly so they offer the best user experience.

Also, it does offer different templates to fully support your app on mobile devices. This means that you can keep constant reviews of the samples via mobile while setting up workflows step by step.

Click here for more information.

3. LabWare

Like many of its competitors, LabWare enables interaction with laboratory data through mobile devices.

Among its features are:

  • Barcodes
  • Result Entry
  • Batch Manager
  • Inventory Manager
  • External Linking
  • Portal for External Lab Stakeholders
  • Ad Hoc Query, Data Visualization, and Analytics
  • Integration of Instruments

Click here for more information.

4. Apex LIS

A system designed for laboratories and doctors which uses relatively new technologies such as data mining and cloud information.

This software one of the best rated in terms of customer service it offers.

Offers highly user-friendly and easy to learning.

Its biggest problem is the number of times the application stops working, cutting communications between devices. Even so, it always offers quality support to solve problems on time.

Click here for more information.

5. SoftLab

The Software offers a lot of customization options with some multitasking and portability features. So once you get familiar with it, it’s really easy to use.

Gives the ability to develop multiple tasks in one program such as cataloging, tracking, and workstation redirection from one facility to another.

It is very detail-oriented within the computer environment.

This system automatically uploads the orders to the line with little to no effort. Gives the flexibility to configure the settings to your liking.

Click here for more information.

6. Nova-LIMS

scc information management

It produces a streamlined and sustainable process of innovation to help pharmacists and healthcare companies.

Some of the best-known models that the software implements are Analysis of variance (ANOVA tables), Data pooling (p-value) and functions like Validated automated calculations and Skip lot testing.

Nova-Lims has an easy to configure user interface and an efficient graphics design, especially for those who are beginning.

Click here for more information.

7. CDD Vault

A web application that lets you do tasks unifying management analysis and sharing the data to a simple secured system. Also, let teams upload, organize, and store the data in a cloud-based system.

Some task you can do with CDD Vault are:

  • Create Single Point Screening Protocol
  • Handling import issues
  • Explore data search
  • Keep track of your experiments
  • SubStructure searching
  • Capturing mixtures
  • Let the application to automatically calculate and upload the results to the sever.

Click here for more information.

8. LabVantage

Here are some of LabVantage features:

  • Project manager
  • Invoice manager
  • SOP manager
  • Batch management report analyzer
  • Barcode and date samples
  • Sample COC
  • PO manager
  • Material inventory manager
  • Testing reports manager
  • Lab documents manager

Click here for more information.

9. CloudLIMS

cloudlims information management system

It’s another of the cloud-based laboratory information management system that takes all the data you generate and puts it on the cloud.

Generate automatic daily data backups and malware protection, these mean that you are saving a lot of money with costly customization.

Provides a flexible and intuitive interface that eliminates the need for expensive servers and database experts.

Finally, the app also offers 24 global accessibility, guaranteed operational efficiency, and a platform for collaboration.

Click here for more information.

10. LabCollector

labcollector management system

Can be hosted locally or on an agile bio server and is compliant with regulation.

It has six levels of permissions for users allowing, among other things, to create automatic backups.

It’s adaptable to your lab environment with a fully customizable lab management system and a simple and easy interface.

Adapts you to any situation with its optional add-ons like an electronic lab notebook, photobank, and scheduler.

Click here for more information.

Do you enjoy researching software trends? Now you can check it with this Ranking of Most Used Software today.

Everything you Need to Know about Whatsapp Business

Whatsapp business is a tool available as well as for iPhone and Android. In addition, it is mainly designed for SMEs or StartUps, although it’s used by millions of companies. Below I will show you why it owes its growth in the industry, including its special characteristics, unlike the “common” WhatsApp.

whatsapp business

The application was launched in 2009 and has always been under a free modality. Unlike WhatsApp, this business version can be added to a special sector of our company or where we work like. But don’t be confused. For WhatsApp Business it is necessary to download the application separately. So you can only have a single number for a specific version type.

What is the difference then?

The biggest difference would be that you used WhatsApp as a kind of cover letter. So every time someone enters your profile you will find a very LinkedIn-like image. You will have a company photo, a description, business hours, locations, emails, and web pages, among others.

business profile

Absence messages can be scheduled to be sent automatically if someone tries to contact us. Also schedule welcome messages, to make customers see that they will soon be served, for example. Adding to this the use of templates for messages that you have to be using, avoiding in this way rewriting them.

But that is not the best part. You can also create a catalog of services, showing, for example, the products you sell. The information entered in the products can be an image, name, description, price, link, or product code.

business whatsapp

Lastly, I will mention the tags for the conversations. With this tool, what you can do is separate according to the type of conversation. An example may be the queries that clients make about beds or another where they ask about armchairs. In this way, you can have more organization and it will be much easier to distinguish between the data displayed in the inbox.

Installation

For the installation, the first thing to do is a backup. In this backup, data such as messages or conversations will be included. This is of utmost importance for more than obvious reasons, the good thing is that WhatsApp allows you to do them quite automatically.

Followed by the above. What you should do is go to download the application according to the operating system.

Finally, the only thing to do is pass the data from the previous version of WhatsApp to the new WhatsApp Business. Before you accept the transfer of the backup, it will ask you if you want to use the same phone number. At the moment you accept, the data will start automatically.

Settings

When entering the application, the first thing you must do is configure the company profile. In it, you will enter the basic data such as company name or email address.

Additionally, it will ask how you want to make the backup. You should choose weekly in this case.

Next, what you should do is complete the profile information. Repeating what was mentioned at the beginning, this information may be address, hours, web pages, etc.

Next, what you should do, although not necessarily, it will be to configure the products that you are going to offer. Also adding the configurations of the labels that you are going to use the most and personalized welcome messages or others.

settings

As you can see, it is a relatively easy process that will allow you to enter this new generation of the electronic market that we are experiencing.

The way in which it allows us to automate the company and improve the relationship with customers is extremely important. It allows us to eliminate problems like avoid writing repetitive text, response time, and maintain advanced organization.

Finally, I tell you that between the new updates WhatsApp Business is working on, are payments and advertising in status.

New Japanese ARM-Based Supercomputer is now the fastest computer in the World

Fugaku, the world’s fastest computer located at the Japan Center for Computational Science and jointly developed by RIKEN and Fujitsu, managed to outperform its closest competitors Summit and Sierra.

Fugaku supercomputer at the Japan Computer Science Center

The data was determined by the Top500 which is dedicated to the world ranking of these systems and was published on June 20.

Fugaku’s performance is approximately 2,8 times greater than that of Summit. Currently has a performance of 415.53 petaflops and a computing efficiency ratio of 80.87%. Summit had remained first in the list during four editions of the Top500 ranking. In third place is Sierra by the United States too.

The name of Fugaku is another of the ways in which the Japanese know the famous and current world heritage site Mount Fuji.

What is it used for?

Fugaku’s main goal is to be the first computer in the world to break the barrier of an exaFlop. A type of unit for measuring the performance of a computer.

Currently operating evidence bases to treat the Coronavirus. Analyzing, among others, how the human body would behave in response to new drugs. In Addition, it is also helping to measure how the spread of the COVID virus is taking place in the country of Japan. In fact, like most of its opponents are computers designed to contribute to society in different ways.

This type of machine uses techniques to solve many of the current and future problems such as simulation. Also using the fundamentals of Artificial Intelligence.

They are also planned to be used in the field of social networks. This is due they have reached the point of being able to analyze the characteristics of people’s behavior. Thereby solving many of the current problems in society such as crime, homicide, and drug problems.

That’s right, just like one of my favorite series, Person Of Interest, recommended for those who have not seen it.

Most competitive countries

Illustrative image. Faster supercomputers. Wikipedia https://en.wikipedia.org/wiki/TOP500

Over the years, the dominant country on the subject has been the United States. Has had almost 25.500 supercomputers on Top500 ranking since 1995. China for its part has only had just over 2,800.

But the data in favor of the American country does not end yet. The advantage in terms of power is the United States too. The “computers” have 644 petaflops, and those in China have 565 petaflops or at least, the most powerful in both cases. Japan, despite having achieved this title with Fugaku, continues to be the third in terms of predominant countries in this field.

I know what you are thinking. Imagine playing your favorite game on one of these machines, you could probably finally achieve a death (“nothing personal”).